And just like *that* the pendulum swings from one extreme to the other for the Star Wars franchise. We're going from locked down, metered doses of Star Wars to having it laser etched onto our bodies, it will be so prevalent. Of course I'm only half-joking. As a consumer, I think it's bad news whenever a mega-corporation (especially one so politicized) devours every franchise in its path. As a Star Wars fan, I am going to see what Disney does with the franchise before I form any opinions. Lucas kept such tight control over everything Star Wars, I always thought he was kind of stingy. But that doesn't mean I want it stamped on every single product I buy for the rest of my life. I guess time will tell!